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The creation of a good marketing plan is essential in helping us to convey our intended purpose and to find the right people to connect with UOB.
HOW CAN WE INCREASE THE EXPOSURE OF HANGOUT'S INSTAGRAM ACCOUNT?
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Collaborate with official SP pages
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We plan to leverage on SP Instagram accounts to introduce ourselves and upcoming events.
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Leverage on iChat email to mass promote events
We will be using iChat as every student has daily access to it
Flea@Hangout
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From: TheRouters
To: EVERYONE-IN-SP
Cc&Bcc
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Hi there! We are The Routers. We are holding an event located at UOB Hangout in FC5, with up to 3 alluring vendors from SP.
Visit us and stand a chance to win!
Free Cookies
Grab Vouchers - Worth $5 each
Starbuck Vouchers - Worth $10 each
Find out more at our Instagram page!
https://www.instagram.com/hangout.sp
Today at 10:35 AM
2. Collaborate with Student Entrepreneurs to advertise Hangout Instagram
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We will be able to tap onto them to help grow and increase the brand awareness of Hangout@UOB
This also links back to our insight on how students like convenience
3. Provide students with rewards
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Students are incentives-driven
Having small incentives for students when they visit the branch would be an attractive way to entice students
We can get students to follow the account before claiming the reward to increase Hangout's brand awareness in SP
4. Promote activities by Hangout@UOB
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By constantly posting new information about upcoming events, this will give students something to look forward to and they will constantly be updated
5. Best Time to Post?
From our personal experience...
Across the schools in SP, the general hours for lunch are 11am to 2pm
and majority of the students are on their phones or chatting with their friends
LUNCHTIME!
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6. Instagram Goals
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87 followers in less than a month!
How did we manage to grow our Instagram?
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Mainly through word of mouth
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Posting regularly on our Instagram page
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Lecturer’s help to publicise
Marketing Timeline
19 April - 25 April:
Raising awareness for Flea@Hangout
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Posting of event details
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Looking for sellers
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Liasing with SP pages to advertise Hangout
Cost Estimates from AY21/22 Sem1 starting on 19 April 2021
Total Cost for AY21/22 Sem 1: $1,169
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