top of page
70%
of Singaporeans are active social media users
10%
of them learn of a new product or service on social media
85%
penetration rate for social media
Hashmeta, 2018
We asked our survey respondents to rank the social media platforms they use
1
2
Youtube
3
Telegram
85%
of Singaporeans aged 16-24 have an Instagram account
2.113 million
of Singaporeans use Instagram
1.9 million
are active users
Hashmeta, 2018
60%
find that YouTube is useful for researching on products prior to making a purchase
4.3 million
of Singaporeans use YouTube
90%
of YouTube usage is by age 16-34
Hashmeta, 2018
What's the purpose of knowing all these?
To show the power of social media
We want to show what platforms youths are using the most.
This helps to show us the direction our solution should go.
bottom of page